Seen 22 February 2013
Ratings from other sources
Rotten Tomatoes 7.7/10
My ratings 7.5/10
An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.
The war to win the hearts and minds of a country requires all resources available to the contenders. In this instance, using the media to persuade the masses gives hope to the oppressed. The opposition must also take advantage every time a repressive regime opens a window of opportunity. In this case, the regime allowed the opposition to have a given slot of precious time to air their views in the national media.
The story revolves around the young idealistic man who feels he can make a difference. It is not a smooth journey especially when the danger hits home. Then we have to decide whether to continue or give in to the pressures.
An engaging effort and a lesson to others who want to make a change. But be forewarned, it is not a bed of roses.